It’s around this time of year when the excitement of the New Year dies down and resolutions become harder and harder to keep. And, in cities around the world, CRE professionals have committed to some lofty goals – whether it be to eat healthier, hit the gym or serve their clients better than ever.
A common focus is on the tenant experience with property managers in offices around the country thinking outside the box to host events that tenants will appreciate and remember.
“We’re not just planning to host the ‘same old’ ice cream social this summer,” says Jill Muckler, from JLL Property Management. “Instead, we’ve collected dozens of ideas from our property managers across the country for celebrating and engaging our tenants, and we’re trying some of those new events this year.”
These include a NCAA “March Madness” event, pumpkin carving to mark Halloween and most recently, inviting local artists to sell their work in the building lobby.
Muckler explains that more and more tenants are looking for simple ways to give back to their communities while at work. Popular philanthropic initiatives include blood drives, toy gifting, back-to-school supplies, and working with the homeless.
These programs come as part of a wider shift in demand, as tenants look for different workplace amenities. Fitness classes, bike shares and food trucks are just a few of the ways building owners are trying to entice tenants.
Chris Roeder, JLL Agency Leasing, says that his team focuses on internal connectivity between the firm’s workplace strategy experts and leasing agents to ensure that brokers can intelligently advise building owners on tenant demand.
Ryan Smith, JLL Capital Markets, agrees. “We’re making more of an effort to connect internally with our colleagues in leasing and management so that we can think proactively about our clients’ needs and respond with the right services and opportunities.”
Roeder and his team are leveraging technology to make leasing and investment decisions easier for key CRE decision makers. “We’ve invested in tools that help us market properties more effectively, and we’re innovating to make leasing decisions more efficient,” he says. “Our intelligence tool, Blackbird, allows investors to conduct virtual market tours without moving an inch.